For strong life, efficiency and sustainable development, an enterprise shall have soul to reflect its permanent corporate culture of a modern enterprise, for an enterprise image depends on culture to shape its image, promote its reputation and improve its quality.

Corporate culture covers the following meanings:

Corporate objective, corporate spirit, corporate value, operation philosophy and management philosophy

Corporate objective: Strengthen the enterprise, create wealth, benefit the employees and reward the society

Corporate spirit: Pioneering, progress, consolidation, fighting, truth, efficiency and pursuit for remarkable success

Corporate value: Human center and credit

Operation philosophy: Market by quality and glory by credit

Management philosophy: Just, strict, meticulous and regular

Communication philosophy: Simple, direct, honest and happy

Execution philosophy: Success by details and practice

Employment philosophy: Morality and attitude as precondition and loyalty as the key